Wednesday 16 December 2015

Media Research; Audience

Audiences:

Audiences of films are one of the most influential factors of film making. Dependent on the Genre and also content, films are fitted and made around the audience member's interests, hobbies and what they would or will find engaging. For my 3 minute scene I have decided to do both genres of "Horror" and "Comedy" this means that the audience's ages can fall from a horror 18+ to a 12A or 15 due to the comedic values of the scenes. This also means that the scene can appeal to both Horror fans who prefer blood and gore and to comedic fans who enjoy over exaggerated, funny slow motion voice over scenes. I decided to research single genre Horror films, Physiological Thriller films and double genre Comedy Horror films, exploring the different scenes and techniques used in them. Films like: the Saw series, Child's Play, Orphan, and Paranormal Activity all had scenes of intense chilling and scary scenes or "Blood and Gore" scenes, which I found quite hard to watch from behind my hands. Deciding to move to mm ore comedic horrors I was influenced by films like Shaun of the Dead and Zombieland which both are more "action packed" and Comedic Horrors which I feel suit me better. From watching them I like both the ideas of; Shaun of the Dead's, Comedic Horror with small action ;and Zombieland's, Action Horror with small comedy.

Shaun of the Dead:

Shaun of The Dead is Comedy Horror, directed by Edgar Wright, a about a young guy who feels like today is the day to get his ex-girlfriend back. Unfortunately for him that so happens to be in the middle of a Zombie Apocalypse but luckily for him this comes as a chance to prove himself to everyone that he is worthwhile. Hoping saving everyone and killing all the zombies will get him recognition- and his ex-girlfriend back. The film is certificate rated a 15, due to the high use: of Blood and Gore (rated 9/10 on IMDb); Profanity (10/10); and Frightening/Intense Scenes (7/10). Although the ratings of "Blood and Gore" and "Frightening/Intense Scenes" are high the reasoning into why they are not 10/10 out of ten is because of the comedic genre and overtone of the whole film. This tells me that my film can become less scarier and intense if it is more comedic meaning the audiences members can be of a younger ages which widens the amount of people able to watch the film. However, comedy does take away the intense glorification of a horror film due to that fact that it makes it quite "babyish" and less impressive to say you've watched it, as a lot of reviewers have said. By having a comedic Horror film you will find that it is more Comedy than horror which loses the aspect of scaring the audience and fully engrossing an audience and bringing them in. The scene that I have chosen to make is either a chase scene or a fight scene so I decided to analyse the fight scene in Shaun of the Dead.

Shaun of the Dead, John Fight scene

 
Music and Narrative of this scenes is extremely important as the music beat, effects the given impression of the narrative. The music played by the Jukebox, Queens- Don't Stop Me Now, completely contrasts the action of the scenes context. Shaun and his small party all face the problem of  a zombie in the pub and the rest of the zombies getting into the Pub. A extremely manic and petrifying scene but with the happy Queen song playing in the background explaining how much of a 'good time' they're all having. It makes the scene decreasingly less scary and increasingly more funny. The use of the extremely contrasting use music is a key technique that I will find myself using in my three minutes. Making my first idea of the "chase" scene a lot more comedic with happier music although it should be a very intense moment or making my second idea of an amazing, action packed 'winning' fight scene, very sad and depressing foreshadowing what is next to come. (The death of the co-starring character) A lot like my second idea Shaun of the Dead uses the song to foreshadow the fact that they won't be stopped after this death of their friend John. The joyful beat played by the drums and bass is used which makes the scene once again a lot less terrifying and more lighter. Also the joyful music effects the Narrative of the scene because without the music: we are shown a zombie old man trying to be killed by three people, as the forth person realises there are more zombies coming and the other two are standing watching. However with the music we are shown three clumsy people trying to kill John with synchronised dance "killing" moves to music, whilst the forth guy tries to turn the music off but accidentally discovers that the zombies have found them, meanwhile the other two subtly dance along whilst watching the scene. The Narrative and the story of the scene played out is extremely clever, but because of the comedic fast pace of scene, the clever foreshadowing is lost. Edgar Wright chooses to show the reasons of  John's death right at the start of the scene. Where we shown the rifle that is used to hit John and the Jukebox he falls into and dies. The ironic part of the whole scene is the fact the rifle Shaun uses he accidentally shoots after killing John, although he thought the rifle was fake at the start. Another ironic part about the scene is that Shaun also becomes angry with the song and the jukebox and wants it to be turned off, and as soon as John falls in it, it breaks. Subtle foreshadowing of what is to come is something I would like to put in my clip for definite. The music in this scene makes the scene more funny which loses a lot of horror fans but increases the amount of comedic and younger fans. However the Horror fans are given more scenes throughout the film that feature more blood and gore bringing them fans back in. 

ZombieLand

Zombieland directed by Ruben Fleischer, is a film about a shy young boy, Columbus, trying to escape a zombie populated Texas to Ohio where his family lives. Along the way he meets a gun fanatic tough guy and two sisters who are trying to get the a non-zombie populated amusement park. The plot of the film is extremely complex which is something I love and want to do but when trying to write out the plot of my own film I found it extremely hard to follow. However, when watching Zombieland I realised the reasoning into why it is so easy to follow is the fact that it is in first person. The audience follows Columbus' problems, decisions and choices which is an aspect that I want in my film. The way Ruben Fleischer does this is by using voice overs, straight away from the start. I wanted to research openings and felt like the opening of Zombieland is the best and most effected one. By using the "Rules for Surviving" theme, the rest of the film is followed by these chronological rules that pop up before and after certain scenes. What I love so much about the rules is the way they're shown as Columbus speaks in his voice over.

Zombieland, Rules Opening


Unlike many other films we jump straight into the action watching a fat man being chased by a zombie, we hear Columbus' voice as he explains the first rule. What I like so much about the first scene is that it is slightly unconventional because normally we would see a boy in high school or just waking up but this jumps straight into the action, engaging the audience immediately. We then have an establishing shot showing the audience that we are on a football field and why the fat guy is being is being chased. What this allows the audience to do is understand that we are in the past and let's Columbus explain questions that the audience would as further into the film like, How did the Zombies get there? Why were they there? and Why wasn't Columbus killed? By using these simple rules Fleischer allows the audience to create a back story in their heads without showing what actually happened. My second favourite thing about the rules is the fact that they're right there on the screen in
the scene allowing Columbus to be right there in the scene again without being there. Also the rules either fly in or become part of the scenery which brings a contrast making the scenes become more fun and lighter than they actually are. A lot like Shaun the Dead. After the first four rules are shown we then are taken to the present. I feel like the transition between the past and present is made so smoothly due to both the voice over and the rules. Without using an establishing shot straight away it really uses a softer approach to understanding the back story of a character. The way in which I want to use this approach is by having
my main character use the voice over near the middle or the end
explaining the past, when before her friend dies, reminiscing about the
times they shared before the zombies found them. However the use of
voice over and style of the rules could also be used in my "chase" scene
explaining why the two friends are being chased, and why it is only them
to. So both these effects can be used for both a starting and an ending.
Another technique used by Robert is the way that he increases the blood and gore more and more as the rules go on. Pulling away from the funny comedic fat guy being eaten to a more realistic "make sure you're wearing your seatbelts" death. The reasoning why the Seatbelts rule is the most horrifying is because it could happen to anyone in the audience. Which makes the scene a lot more scarier than it is. However although these rules do get scarier and scarier the voice over of Columbus expresses more or less what the audiences would be thinking or feeling when watching it when he says things like "don't go to the toilets" and "ewl". Making a character address to the audience or think like the audience engages them even more allowing them to be able to agree or disagree with the characters and feel more involved with the film. By putting Columbus in a position where he is both the audience watching the scene and playing the character explaining the scene makes the audience not feel directly involved making the scenes a lot less scary.

Tuesday 15 December 2015

The Little Picturehouse Logo

For my Logo I didn't wanted to be over complicated, considering I am making a comedy/horror film I wanted the simplistic design to match the comedy side. I then used the wolf as an aspect of mystery and intrigue, at lot like the Tristar horse I wanted my wolf as a super natural being to portray a Mythical yet, realistic tone. Considering the name of the picture house I wanted the house to once again be the focus, but I put it around the horse, representing family and protection, which is what I associate with the wolf itself. The black and white is simple but alike the Warner Brothers design it can be easily adjusted dependent on which film genre is chosen.

For a more Horror type look I tried to get a realistic picture and play around with the contrasts and brightness. I wanted the highlights to be increasing lighter but with more tints of oranges and red, creating a bloody type look. Due to the fact that the film I would be making would have aspects of comedy in it, I wanted it to not feature a gory bloody wolf, but instead have snow on its mouth and nose creating a more lightened mood. I then blurred the background of the image creating mystery. I also made sure the writing was playful and bright to contrast the very dark image of the wolf.

Media Research

Logo Research

Film Logos differentiate between what their company is trying to get across to the audience about themselves and also give a small hint to what the film is like. 

Warner Brothers:



Warner Brothers "shield" logo is one of the most famous logos to date. The shield presents Warner Brothers reliability, safety, strength and status. The colours of a golden yellow portraying an aspect of high quality and legend-like company. However by using the colours blue and white tones down the perfect, shining portrayal of the gold. Making it a more subtle yellow. Warner Brothers also use the initials "WB" to signify the importance of the company name. The use of initials is almost like it is a family name and not just a company. The sky behind the shield relates back to the strength and safety as it looks over you with a shield of protection. The sky also relates to use of the colour gold, portraying a high status and God like persona to the company. Also the blue inside the shield subtly matches the sky whilst continuing to make the shield and the writing stand out, yet the background is different shades of blue still making the blue inside the shield stand out to the audiences watching. Warner Brothers unlike other company's will change the backgrounds and the colours of the logos depending on what film you are watching. For example in Batman Begins the vast contrast between the two show that Warner Brothers create the logo to be a dark, sepia colour to match the dark colouring of the film poster. They also keep the shield this time taking all the colour out of the blue and creating a black which matches the background of the blue drained out of the sky. Also they keep the golden yellow but this time increasing the golden metal looking giving the logo a sophisticated, darker side. Which matches perfectly with the Batman film. Alongside the Batman films Warner Brothers will match all of their logos before a film perfectly with what is going to come next, in the first scene. In the Harry Potter films after the Warner Brothers logo is shown, the title is shown. Warner Brothers in all of the films (shown above) will match the colour writing of the shield and the backgrounds perfectly by keeping them exactly the same, slowing a smooth transition between the logo and title, keeping the audiences captivated and attentions right from the start. Another comment about the logos is that through the years of Harry Potter the logos match the age of the films, when Harry is ten the shield is bright yellow/gold keeping the signature blue but as the films go on the yellow is taken away and the brightness of the films become darker and darker. Some more than others like, the second and third, but this similarly to Batman highlights the more sinister tone of the films.

20th Century Fox 

 

20th Century Fox is another well known famous film company that alongside Warner Brothers have an instant recognisable logo. Considering properly every person in the world knows the catchy music to go alongside the logo. 20th Century Fox also use, similarly to Warner Brothers, the gold colours. The gold in 20th Century Fox however is more stronger, bolder and God like, creating this high premium quality given to the company. With the gold huge title, the pillars, stairs and platforms again portray this royal, superior look to the logo which brings all the attention to the writing. Also not only do the platforms and pillars create this atmosphere of high quality but the use of the camera angle being low, makes the audience be in a position of looking up at the title. The spotlights also allow the audience to bring all their attention onto the writing also and is again recognisable in the darker logo, with the use of the spotlights/stage lights, being the second focus of the logo apart from the writing. 20th Century Fox is extremely famous for the music used however, alike Warner Brothers 20th Century Fox sometimes but very rarely uses characters from the scenes in the title sequence. (like Warner Brothers using the exact same background in Harry Potter and Batman's bats) 20th Century Fox uses "Ralph" from the Simpsons to sing along to the catchy trumpets, bringing audiences involvement as this would be something they would do, and also bringing the comedy straight in from the start of the film. 20th Century Fox's background uses a night sky in comparison to Warner Brothers bright blue which is slightly childlike but Fox's dark but interesting colour choice is more sophisticated and mysterious. In some cases Fox will subtly change the background to a starry, purple, galaxy type of night sky, giving a sense of adventure, mystery and a contrast to the gold. Hinting to the audience what is to come in the next part of the film.

Twisted Pictures:


Twisted Pictures is an independent film company that only make horrors in comparison to most logos Twisted Pictures use the dark background with it's full intention of sinister, eerie atmosphere. By using the white font it stands out but slightly dimming the bottom makes the logo not look as "safe" as it seems. The only colours used are blue and red. The red barbed wire around the blueish object in the middle. Brings all the attention to the middle of the picture. Alongside the use of barbed wire, the use of the white lines all over the words, match the curvy lines. The whole logo gives an unsettling feeling to any start of the film. The black being easy to blend with into the next scene. The second logo which Twisted Pictures uses the barbed wire again but in a more sinister way wrapping the barbed wire around the only pure colour of the logo. The barbed wire also dripping with blood and coming off the page makes the picture itself more scary and interesting, as we don't know what's on either side or what the object in the middle signify's. The use of the unknown, as the object makes the whole logo very chilling matching the genre of Horror films extremely well.

Wednesday 7 October 2015

"Legendary- Posedian" Fashion and Fragrance Shoot



These are only the first drafts as there is a lot more editing to be done and my third photo needs to be uploaded.